Resume

Experience

PureWow
Executive Editor, November 2019-Present
As executive editor, I focus on food, family, home and special projects at PureWow, which range from feature stories to brand extensions and major initiatives, like the annual Happy Kid Awards (a guide to the products and services that help families lead more joy-filled lives). Our reader is at the heart of everything I do; SEO and social strategy is the method I use to reach the widest audience, but metrics aren’t my be-all, end-all.

House Beautiful
Deputy Editor, April 2018-October 2019
Conceptualize, write, edit, and produce a mix of features, news stories, longform packages, and videos. Oversee editorial calendar and work with print and sales teams to offer content across platforms and provides at least two benefits: traffic, ecommerce revenue, time on site, engagement, brand recognition.

Delish
Senior Editor, May 2015-April 2018
Write and edit features content while developing recipes and producing a range of videos (from the overhead recipe videos that kill on Facebook to a food-travel series, Get The Fork Out) that helped bring Delish from 1.8 million uniques a month to 30 million in less than three years.

O, The Oprah Magazine
Web Editor, November 2012-Present
Duties: Edit Money, Home and Relationships newsletters, manage social media accounts for the magazine, write weekly Great Buys feature, pitch original lifestyle articles/slideshows for Oprah.com, write features on Money, Career, Home, and Fashion, update O magazine landing page on Oprah.com

Veranda
Associate Managing Editor, November 2011-November 2012
Duties: Oversee digital productions, including the relaunch of Veranda.com; write/edit website, Facebook, and Twitter content; manage Pinterest and YouTube presence; arrange interviews to fill staff positions; update issue lineups to ensure the magazine is on schedule; shoot and edit video for Veranda.com; draft app mockups/proposals; oversee ecommerce partnerships

Veranda
Editorial assistant, May 2010-October 2011
Duties: Write original stories/blurbs for the website and front of book, revamp social media for greater interactivity, live tweet during events, draft iPad app proposals, manage Editor-in-Chief’s schedule, compile photo credits for stories, manage photography/homeowner contracts for shoots the Editor-in-Chief produces, call in images and products for shoots, copy edit sourcebook, manage bulk issue orders

Collegiate Cook, Cooking/food website for university students
Producer/writer, July 2009-Present
Duties: Develop concepts for YouTube video tutorials of meals students can make in their dorms, write scripts and produce the short videos, create recipes and write posts for themed party/entertaining ideas, launch and maintain social media campaign

Good Housekeeping
Production assistant, January 2010-May 2010
Duties: Cast makeover recipients, scout/book locations, style segments, schedule appointments, write web packages and casting call copy, research and fact-check segment scripts, manage props, pitch food and women’s interest segment ideas

Tampa Bay Times, Tampa Bay area newspaper (daily circulation: 316,000)
Freelance reporter, September-December 2009
Duties: Conduct interviews, write and edit stories for the newspaper, pitch original story ideas

Skills and Abilities

  • Proficient in multiple CMS (from WordPress to Hearst’s MediaOS)
  • Deep familiarity with SEO and social content strategy best practices, using tools ranging from Google Analytics/Google Trends/Data Studio to SEMrush and AHREFS
  • Can troubleshoot/fix cosmetic issues with HTML/CSS

Education

University of South Florida, Tampa, Fla.
Bachelor of Arts, August 2005-December 2009
Major: Mass Communications Minor: Business